Comparing competing products, picking up new
trends, gaining an insight into
the advances in technology and selecting the fashions that best suit an
individual practice are as always the key elements of Optrafair. In 2005 the
event will also demonstrate how these can be utilised in the market to compete,
thrive and profit in the optical business environment.
Frames, lenses, contact lenses, testing
equipment, business services, recruitment, shop fitting, IT education,
pharmaceuticals, sunglasses, finance, franchises, machinery are all covered by the event in addition to a wide variety
of other products and services. In particular the 2005 event will focus upon
ensuring best business practice and equip opticians with the tools they need to
compete in an increasingly competitive business environment.
In line with industry expectations, Optrafair will once again host all the
latest technologies, fashions, business strategies and trends to equip the
discerning optical practice with everything it needs to compete effectively in
today's market place. However, new for 2005 will be several new feature
areas, seminars, exhibitors, brands and market opportunities.